Marlo Michelle Cormier Platz - Nov 15, 2025 Form 4 Insider Report for Sally Beauty Holdings, Inc. (SBH)

Role
SVP & CFO
Signature
/s/ Rebecca L. Morley, Attorney-in-Fact
Stock symbol
SBH
Transactions as of
Nov 15, 2025
Transactions value $
-$412,454
Form type
4
Date filed
11/18/2025, 04:00 PM
Previous filing
Nov 7, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Platz Marlo Michelle Cormier SVP & CFO C/O SALLY BEAUTY HOLDINGS, INC., 3001 COLORADO BOULEVARD, DENTON /s/ Rebecca L. Morley, Attorney-in-Fact 2025-11-18 0001526548

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SBH Common Stock Options Exercise $0 +77.5K +86.36% $0.00 167K Nov 15, 2025 Direct
transaction SBH Common Stock Tax liability -$412K -29.1K -17.39% $14.18 138K Nov 15, 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SBH Restricted Stock Units Options Exercise $0 -12.6K -33.33% $0.00 25.2K Nov 15, 2025 Common Stock 12.6K $0.00 Direct F1, F2
transaction SBH Restricted Stock Units (1) Options Exercise $0 -19.6K -50% $0.00 19.6K Nov 15, 2025 Common Stock 19.6K $0.00 Direct F3
transaction SBH Restricted Stock Units (1) Options Exercise $0 -13.2K -100% $0.00 0 Nov 15, 2025 Common Stock 13.2K $0.00 Direct F4
transaction SBH Restricted Stock Units (1) Options Exercise $0 -15.4K -100% $0.00 0 Nov 15, 2025 Common Stock 15.4K $0.00 Direct F5
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -5.45K -100% $0.00 0 Nov 15, 2025 Common Stock 5.45K $0.00 Direct
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -4.87K -100% $0.00 0 Nov 15, 2025 Common Stock 4.87K $0.00 Direct
transaction SBH Restricted Stock Units (1), (5) Options Exercise $0 -6.42K -100% $0.00 0 Nov 15, 2025 Common Stock 6.42K $0.00 Direct
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted stock units (RSUs) convert into common stock on a one-for-one basis.
F2 These RSUs vested and will vest in equal installments on November 15, 2025, November 15, 2026, and November 15, 2027.
F3 These RSUs vested and will vest in equal installments on November 15, 2024, November 15, 2025, and November 15, 2026.
F4 These RSUs vested in equal installments on November 15, 2023, November 15, 2024, and November 15, 2025.
F5 Reflects earned and vested performance stock units (PSUs).