Serena Jones - 22 Aug 2025 Form 4 Insider Report for Goosehead Insurance, Inc. (GSHD)

Role
Member of 10% owner group, 10%+ Owner
Signature
/s/ John O'Connor, as Attorney-in-Fact for Serena Jones
Issuer symbol
GSHD
Transactions as of
22 Aug 2025
Net transactions value
$0
Form type
4
Filing time
26 Aug 2025, 17:37:51 UTC
Previous filing
31 Aug 2023
SEC
View on sec.gov

Reporting Owners (7)

Name Relationship Address Signature Signature date CIK
Jones Serena Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for Serena Jones 26 Aug 2025 0001737783
SLJ 2023 Grantor Retained Annuity Trust Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for Alexandra Nicole Rogers Trust 26 Aug 2025 0001983108
Alexandra Nicole Rogers Trust Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for SLJ 2023 Grantor Retained Annuity Trust 26 Aug 2025 0002081828
Benjamin Douglas Jones Trust Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for Benjamin Douglas Jones Trust 26 Aug 2025 0002081833
Brendan Scot Jones Trust Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for Brendan Scot Jones Trust 26 Aug 2025 0002081831
Emily Marie Jones Trust Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for Emily Marie Jones Trust 26 Aug 2025 0002081832
Joshua Thomas Jones Trust Member of 10% owner group, 10%+ Owner C/O GOOSEHEAD INSURANCE, INC., 1500 SOLANA BLVD., BLDG 4, STE 4500, WESTLAKE /s/ John O'Connor, as Attorney-in-Fact for Joshua Thomas Jones Trust 26 Aug 2025 0002081827

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction GSHD Class B Common Stock Gift $0 -9,788 -20% $0.000000 39,149 22 Aug 2025 SLJ 2023 Grantor Retained Annuity Trust F1
transaction GSHD Class B Common Stock Gift $0 +9,788 $0.000000 9,788 22 Aug 2025 Alexandra Nicole Rogers Trust F1
transaction GSHD Class B Common Stock Gift $0 -9,788 -25% $0.000000 29,361 22 Aug 2025 SLJ 2023 Grantor Retained Annuity Trust F1
transaction GSHD Class B Common Stock Gift $0 +9,788 $0.000000 9,788 22 Aug 2025 Benjamin Douglas Jones Trust F1
transaction GSHD Class B Common Stock Gift $0 -9,787 -33% $0.000000 19,574 22 Aug 2025 SLJ 2023 Grantor Retained Annuity Trust F1
transaction GSHD Class B Common Stock Gift $0 +9,787 $0.000000 9,787 22 Aug 2025 Brendan Scot Jones Trust F1
transaction GSHD Class B Common Stock Gift $0 -9,787 -50% $0.000000 9,787 22 Aug 2025 SLJ 2023 Grantor Retained Annuity Trust F1
transaction GSHD Class B Common Stock Gift $0 +9,787 $0.000000 9,787 22 Aug 2025 Emily Marie Jones Trust F1
transaction GSHD Class B Common Stock Gift $0 -9,787 -100% $0.000000 0 22 Aug 2025 SLJ 2023 Grantor Retained Annuity Trust F1
transaction GSHD Class B Common Stock Gift $0 +9,787 $0.000000 9,787 22 Aug 2025 Joshua Thomas Jones Trust F1
holding GSHD Class B Common Stock 482,599 22 Aug 2025 Direct
holding GSHD Class B Common Stock 151,246 22 Aug 2025 SLJ Dynasty Trust

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 -9,788 -20% $0.000000 39,149 22 Aug 2025 Class A Common Stock 9,788 $0.000000 SLJ 2023 Grantor Retained Annuity Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 +9,788 $0.000000 9,788 22 Aug 2025 Class A Common Stock 9,788 $0.000000 Alexandra Nicole Rogers Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 -9,788 -25% $0.000000 29,361 22 Aug 2025 Class A Common Stock 9,788 $0.000000 SLJ 2023 Grantor Retained Annuity Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 +9,788 $0.000000 9,788 22 Aug 2025 Class A Common Stock 9,788 $0.000000 Benjamin Douglas Jones Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 -9,787 -33% $0.000000 19,574 22 Aug 2025 Class A Common Stock 9,787 $0.000000 SLJ 2023 Grantor Retained Annuity Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 +9,787 $0.000000 9,787 22 Aug 2025 Class A Common Stock 9,787 $0.000000 Brendan Scot Jones Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 -9,787 -50% $0.000000 9,787 22 Aug 2025 Class A Common Stock 9,787 $0.000000 SLJ 2023 Grantor Retained Annuity Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 +9,787 $0.000000 9,787 22 Aug 2025 Class A Common Stock 9,787 $0.000000 Emily Marie Jones Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 -9,787 -100% $0.000000 0 22 Aug 2025 Class A Common Stock 9,787 $0.000000 SLJ 2023 Grantor Retained Annuity Trust F1, F2
transaction GSHD LLC Units in Goosehead Financial, LLC Gift $0 +9,787 $0.000000 9,787 22 Aug 2025 Class A Common Stock 9,787 $0.000000 Joshua Thomas Jones Trust F1, F2
holding GSHD LLC Units in Goosehead Financial, LLC 482,599 22 Aug 2025 Class A Common Stock 482,599 $0.000000 Direct F2
holding GSHD LLC Units in Goosehead Financial, LLC 151,246 22 Aug 2025 Class A Common Stock 151,246 $0.000000 SLJ Dynasty Trust F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust.
F2 Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.