Tigran Sinanyan - 30 Jul 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF FINANCIAL OFFICER AND TREASURER
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
30 Jul 2021
Net transactions value
$0
Form type
4
Filing time
03 Aug 2021, 20:11:03 UTC
Previous filing
27 Jul 2021
Next filing
06 Aug 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +7,657 +54% $0.000000 21,779 30 Jul 2021 Direct F1
transaction MAX Class A Common Stock Options Exercise $0 +18,000 +83% $0.000000 39,779 02 Aug 2021 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -7,657 -10% $0.000000 68,917 30 Jul 2021 Class A Common Stock 7,657 $0.000000 Direct F3, F4
transaction MAX Class B-1 Units of QL Holdings LLC and Class B Common Stock Options Exercise $0 -18,000 -4.6% $0.000000 370,334 02 Aug 2021 Class A Common Stock 18,000 Direct F2, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 On August 2, 2021, the Reporting Person exchanged 18,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 18,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
F3 Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
F4 On October 30, 2020, the Reporting Person was granted 91,888 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
F5 Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER