Tigran Sinanyan - 05 Aug 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
05 Aug 2021
Net transactions value
-$89,480
Form type
4
Filing time
06 Aug 2021, 20:26:05 UTC
Previous filing
03 Aug 2021
Next filing
20 Aug 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $31,566 -1,060 -2.7% $29.78 38,719 05 Aug 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $13,307 -440 -1.1% $30.24 38,279 05 Aug 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale $28,309 -960 -2.5% $29.49 37,319 06 Aug 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale $16,298 -540 -1.4% $30.18 36,779 06 Aug 2021 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.04 to $30.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.01 to $30.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.07 to $29.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER