Steven Yi - 21 Feb 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature: /s/ Lance Martinez, attorney-in-fact
Issuer symbol: MAX
Transactions as of: 21 Feb 2023
Transactions value $: -$21,126
Form type: 4
Filing time: 23 Feb 2023, 17:43:41 UTC
Previous filing: 17 Feb 2023
Next filing: 27 Feb 2023
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Sale	-$21.1K	-1.4K	-0.13%	$15.07	1.12M	21 Feb 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.00 to $15.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER