Steven Yi - 24 Feb 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
24 Feb 2023
Transactions value $
-$1,299,317
Form type
4
Filing time
27 Feb 2023, 18:04:11 UTC
Previous filing
23 Feb 2023
Next filing
17 Mar 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$817K -50K -4.48% $16.34 1.07M 24 Feb 2023 Direct F1, F2
transaction MAX Class A Common Stock Sale -$482K -30.7K -2.88% $15.71 1.04M 27 Feb 2023 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.89 to $16.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $15.42 to $16.14 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER