Steven Yi - 15 Mar 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER, Director
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Mar 2023
Transactions value $
$0
Form type
4
Filing time
17 Mar 2023, 16:41:37 UTC
Previous filing
27 Feb 2023
Next filing
02 May 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Award $0 +373K +36.01% $0.00 1.41M 15 Mar 2023 Direct F1
transaction MAX Class A Common Stock Award $0 +37.4K +2.65% $0.00 1.45M 15 Mar 2023 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F2 Consists of performance based restricted stock units ("PRSUs") granted to the Reporting Person under the Issuer's Omnibus Equity Incentive Plan. Each PRSU represents a contingent right to receive one share of the Issuer's Class A Common Stock. The PRSUs will vest based on the achievement of certain performance measures determined by the Issuer's Compensation Committee (the "Committee") and the resulting value earned, which amount shall be divided by the average closing price of the Company's Class A common stock for the 20-day period ended as of the Friday preceding the Committee's determination of the achievement of such performance measures to determine the number of PRSUs to be vested (rounded up to the nearest whole share).

Remarks:

CHIEF EXECUTIVE OFFICER, PRESIDENT AND CO-FOUNDER