William H. Milmoe - Jul 28, 2025 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role
10%+ Owner
Signature
/s/ William H. Milmoe
Stock symbol
CELH
Transactions as of
Jul 28, 2025
Transactions value $
-$9,500,000
Form type
4
Date filed
7/30/2025, 05:28 PM
Previous filing
Jul 25, 2025
Next filing
Aug 4, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Milmoe William H. 10%+ Owner 190 S.E. 5TH AVENUE, SUITE 200, DELRAY BEACH /s/ William H. Milmoe 2025-07-30 0001443194

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction CELH Common Stock Sale -$4.7M -100K -0.56% $47.00 17.9M Jul 28, 2025 See Footnote F1
transaction CELH Common Stock Sale -$4.8M -100K -0.56% $48.00 17.8M Jul 29, 2025 See Footnote F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Reporting Person is the Manager of CD Financial LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc., which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.