William H. Milmoe - Jul 31, 2025 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role: 10%+ Owner
Signature: /s/ William H. Milmoe
Stock symbol: CELH
Transactions as of: Jul 31, 2025
Transactions value $: -$4,750,000
Form type: 4
Date filed: 8/4/2025, 06:32 PM
Previous filing: Jul 30, 2025
Next filing: Sep 9, 2025
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Milmoe William H.	10%+ Owner	190 S.E. 5TH AVENUE, SUITE 200, DELRAY BEACH	/s/ William H. Milmoe	2025-08-04	0001443194

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	CELH	Common Stock	Sale	-$4.75M	-100K	-0.56%	$47.50	17.7M	Jul 31, 2025	See Footnote	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The Reporting Person is the Manager of CD Financial LLC ("CDF") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc., which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.