KEITH W. SMITH - 10 Jun 2025 Form 4 Insider Report for Direct Digital Holdings, Inc. (DRCT)

Role
President, Director, 10%+ Owner
Signature
/s/ Mark Walker, attorney-in-fact for Keith W. Smith
Issuer symbol
DRCT
Transactions as of
10 Jun 2025
Transactions value $
$-2,769
Form type
4
Filing time
12 Jun 2025, 16:20:25 UTC
Previous filing
04 Apr 2025
Next filing
20 Jun 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
SMITH W KEITH President, Director, 10%+ Owner C/O DIRECT DIGITAL HOLDINGS, INC., 1177 WEST LOOP SOUT, SUITE 1300, HOUSTON /s/ Mark Walker, attorney-in-fact for Keith W. Smith 12 Jun 2025 0001203452

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DRCT Class A Common Stock, par value $0.001 per share Options Exercise +20,300 +39.8% 71,314 10 Jun 2025 Direct F1
transaction DRCT Class A Common Stock, par value $0.001 per share Tax liability $-2,769 -4,944 -6.93% $0.5600 66,370 10 Jun 2025 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DRCT Restricted Stock Units Options Exercise $0 -20,300 -100% $0.000000 0 10 Jun 2025 Class A Common Stock, par value $0.001 per share 20,300 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement.
F2 Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 2,300 shares.
F3 June 10, 2022, the reporting person was granted 60,900 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 10, 2023, an additional 33 percent vested on June 10, 2024, and the remaining balance of 34 percent of the restricted stock units vested on June 10, 2025.