Selling and Marketing Expense in USD of Upland Software, Inc. from 2012 to Q3 2025

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Upland Software, Inc. quarterly/annual Selling and Marketing Expense history and change rate from 2012 to Q3 2025.
  • Upland Software, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $9.71M, a 40.5% decline year-over-year.
  • Upland Software, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $50.4M, a 25.4% decline year-over-year.
  • Upland Software, Inc. annual Selling and Marketing Expense for 2024 was $66.3M, a 3.05% increase from 2023.
  • Upland Software, Inc. annual Selling and Marketing Expense for 2023 was $64.3M, a 8.29% increase from 2022.
  • Upland Software, Inc. annual Selling and Marketing Expense for 2022 was $59.4M, a 7.84% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Change (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Change (%)

Upland Software, Inc. Quarterly Selling and Marketing Expense (USD)

Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q3 2025 $50.4M $9.71M -$6.62M -40.5% Jul 1, 2025 Sep 30, 2025 10-Q 2025-11-06
Q2 2025 $57M $10.8M -$6.02M -35.9% Apr 1, 2025 Jun 30, 2025 10-Q 2025-07-31
Q1 2025 $63M $13.8M -$3.26M -19.2% Jan 1, 2025 Mar 31, 2025 10-Q 2025-05-12
Q4 2024 $66.3M $16.2M -$1.27M -7.29% Oct 1, 2024 Dec 31, 2024 10-K 2025-03-12
Q3 2024 $67.6M $16.3M -$535K -3.17% Jul 1, 2024 Sep 30, 2024 10-Q 2025-11-06
Q2 2024 $68.1M $16.8M +$1.04M +6.58% Apr 1, 2024 Jun 30, 2024 10-Q 2025-07-31
Q1 2024 $67.1M $17M +$2.73M +19.1% Jan 1, 2024 Mar 31, 2024 10-Q 2025-05-12
Q4 2023 $64.3M $17.4M +$3.31M +23.4% Oct 1, 2023 Dec 31, 2023 10-K 2025-03-12
Q3 2023 $61M $16.9M +$2.5M +17.4% Jul 1, 2023 Sep 30, 2023 10-Q 2024-11-07
Q2 2023 $58.5M $15.8M +$424K +2.77% Apr 1, 2023 Jun 30, 2023 10-Q 2024-08-01
Q1 2023 $58.1M $14.3M -$1.3M -8.36% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-02
Q4 2022 $59.4M $14.1M +$128K +0.91% Oct 1, 2022 Dec 31, 2022 10-K 2025-03-12
Q3 2022 $59.3M $14.4M -$3K -0.02% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-02
Q2 2022 $59.3M $15.3M +$1.03M +7.23% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-03
Q1 2022 $58.3M $15.6M +$3.16M +25.4% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-09
Q4 2021 $55.1M $14M +$2.44M +21.1% Oct 1, 2021 Dec 31, 2021 10-K/A 2024-11-07
Q3 2021 $52.7M $14.4M +$2.6M +22.1% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-03
Q2 2021 $50.1M $14.3M +$2.48M +21% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-09
Q1 2021 $47.6M $12.4M +$1.5M +13.7% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-04
Q4 2020 $46.1M $11.6M +$76K +0.66% Oct 1, 2020 Dec 31, 2020 10-K 2023-03-01
Q3 2020 $46M $11.8M +$3.05M +35% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-03
Q2 2020 $43M $11.8M +$3.83M +48% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-04
Q1 2020 $39.1M $10.9M +$3.95M +56.6% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-05
Q4 2019 $35.2M $11.5M +$5.51M +92.1% Oct 1, 2019 Dec 31, 2019 10-K 2020-03-02
Q3 2019 $29.7M $8.71M +$3.41M +64.4% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-06
Q2 2019 $26.3M $7.99M +$2.74M +52.2% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-07
Q1 2019 $23.5M $6.98M +$2.57M +58.4% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-08
Q4 2018 $20.9M $5.98M +$2.19M +57.7% Oct 1, 2018 Dec 31, 2018 10-K 2020-03-02
Q3 2018 $18.7M $5.3M +$1.04M +24.4% Jul 1, 2018 Sep 30, 2018 10-K 2020-03-02
Q2 2018 $17.7M $5.25M +$1.21M +30% Apr 1, 2018 Jun 30, 2018 10-K 2020-03-02
Q1 2018 $16.5M $4.41M +$1.19M +36.9% Jan 1, 2018 Mar 31, 2018 10-K 2020-03-02
Q4 2017 $15.3M $3.79M +$750K +24.7% Oct 1, 2017 Dec 31, 2017 10-K 2019-03-15
Q3 2017 $14.6M $4.26M +$1.16M +37.5% Jul 1, 2017 Sep 30, 2017 10-K 2019-03-15
Q2 2017 $13.4M $4.04M +$1.08M +36.7% Apr 1, 2017 Jun 30, 2017 10-K 2019-03-15
Q1 2017 $12.3M $3.22M +$152K +4.95% Jan 1, 2017 Mar 31, 2017 10-K 2019-03-15
Q4 2016 $12.2M $3.04M -$17K -0.56% Oct 1, 2016 Dec 31, 2016 10-K 2018-03-09
Q3 2016 $12.2M $3.1M +$168K +5.74% Jul 1, 2016 Sep 30, 2016 10-K 2018-03-09
Q2 2016 $12M $2.95M -$493K -14.3% Apr 1, 2016 Jun 30, 2016 10-K 2018-03-09
Q1 2016 $12.5M $3.07M -$463K -13.1% Jan 1, 2016 Mar 31, 2016 10-K 2018-03-09
Q4 2015 $13M $3.06M -$694K -18.5% Oct 1, 2015 Dec 31, 2015 10-K 2017-03-30
Q3 2015 $13.7M $2.93M -$838K -22.2% Jul 1, 2015 Sep 30, 2015 10-K 2017-03-30
Q2 2015 $14.5M $3.45M -$569K -14.2% Apr 1, 2015 Jun 30, 2015 10-K 2017-03-30
Q1 2015 $15.1M $3.53M +$396K +12.6% Jan 1, 2015 Mar 31, 2015 10-K 2017-03-30
Q4 2014 $14.7M $3.75M +$256K +7.32% Oct 1, 2014 Dec 31, 2014 10-K 2016-03-30
Q3 2014 $14.4M $3.77M +$1.04M +38.2% Jul 1, 2014 Sep 30, 2014 10-K 2016-03-30
Q2 2014 $13.4M $4.02M +$1.54M +62.4% Apr 1, 2014 Jun 30, 2014 10-K 2016-03-30
Q1 2014 $11.8M $3.14M +$1.21M +62.4% Jan 1, 2014 Mar 31, 2014 10-K 2016-03-30
Q4 2013 $10.6M $3.5M Oct 1, 2013 Dec 31, 2013 10-K 2015-03-31
Q3 2013 $2.73M Jul 1, 2013 Sep 30, 2013 10-K 2015-03-31
Q2 2013 $2.47M Apr 1, 2013 Jun 30, 2013 10-K 2015-03-31
Q1 2013 $1.93M Jan 1, 2013 Mar 31, 2013 10-K 2015-03-31

Upland Software, Inc. Annual Selling and Marketing Expense (USD)

Period Value YoY Chg Change % Start Date End Date Report Filed
2024 $66.3M +$1.96M +3.05% Jan 1, 2024 Dec 31, 2024 10-K 2025-03-12
2023 $64.3M +$4.93M +8.29% Jan 1, 2023 Dec 31, 2023 10-K 2025-03-12
2022 $59.4M +$4.32M +7.84% Jan 1, 2022 Dec 31, 2022 10-K 2025-03-12
2021 $55.1M +$9.02M +19.6% Jan 1, 2021 Dec 31, 2021 10-K/A 2024-11-07
2020 $46.1M +$10.9M +31% Jan 1, 2020 Dec 31, 2020 10-K 2023-03-01
2019 $35.2M +$14.2M +68% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-24
2018 $20.9M +$5.63M +36.8% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-25
2017 $15.3M +$3.15M +25.9% Jan 1, 2017 Dec 31, 2017 10-K 2020-03-02
2016 $12.2M -$805K -6.21% Jan 1, 2016 Dec 31, 2016 10-K 2019-03-15
2015 $13M -$1.71M -11.6% Jan 1, 2015 Dec 31, 2015 10-K 2018-03-09
2014 $14.7M +$4.05M +38.1% Jan 1, 2014 Dec 31, 2014 10-K 2017-03-30
2013 $10.6M +$4.29M +67.8% Jan 1, 2013 Dec 31, 2013 10-K 2016-03-30
2012 $6.33M Jan 1, 2012 Dec 31, 2012 10-K 2015-03-31
* An asterisk sign (*) next to the value indicates that the value is likely invalid.