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Taxonomy & unit
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us-gaap: USD
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Description
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The aggregate total amount of expenses directly related to the marketing or selling of products or services.
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Summary
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SoFi Technologies, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2019 to Q3 2025.
- SoFi Technologies, Inc. Selling and Marketing Expense for the quarter ending September 30, 2025 was $287M, a 33.5% increase year-over-year.
- SoFi Technologies, Inc. Selling and Marketing Expense for the twelve months ending September 30, 2025 was $1.02B, a 37.4% increase year-over-year.
- SoFi Technologies, Inc. annual Selling and Marketing Expense for 2024 was $796M, a 10.7% increase from 2023.
- SoFi Technologies, Inc. annual Selling and Marketing Expense for 2023 was $719M, a 16.4% increase from 2022.
- SoFi Technologies, Inc. annual Selling and Marketing Expense for 2022 was $618M, a 44.7% increase from 2021.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)